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Philip Nai: Politicians must champion the creative economy now!
March 3, 2026
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Philip Nai: Politicians must champion the creative economy now!

Money
Policy
Opportunity
Growth

Key Points

  • The article advocates for Ghana to leverage its creative (orange) economy as a powerful, underused tool for development and impact, beyond traditional policy statements.
  • It highlights AshantiFest (April 2025) as a successful example of a regional initiative blending culture, civic action, and entertainment, creating jobs and boosting regional pride with private sector backing.
  • The upcoming Gomoa Easter Carnival (April 2026) is presented as another strategic project aimed at boosting tourism, energizing local businesses, and attracting investment to Gomoa Central.
  • The author appeals to Members of Parliament, Regional Ministers, and local authorities to champion similar creative and cultural initiatives in their areas as structured development tools.
  • A call is made to corporate Ghana for sponsorship as an investment, and to President John Dramani Mahama to task officials with deliberately promoting and measuring the economic impact of these initiatives.

Why This Matters

This article is highly significant for Ghana as it outlines a concrete strategy for economic diversification, job creation, and regional development through the creative economy. It proposes empowering local leaders and fostering public-private partnerships to leverage culture and arts, thereby boosting tourism, attracting investment, and strengthening local identities across the nation.

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