Back to Latest Briefings

October 16, 2026
AI-Enhanced
Rafimex Ghana Limited supports Big Street Feast with free beverage distribution
Opportunity
Growth
Key Points
- Rafimex Ghana Limited partnered with Chef Abby’s Big Street Feast to celebrate World Food Day.
- The company distributed over 20,000 free bottles of Lucozade, Ahmad Tea, and Pure Heaven drinks to participants.
- The initiative aimed to engage consumers, increase brand visibility, and enhance the event experience through experiential marketing.
- Rafimex highlighted its commitment to Corporate Social Responsibility (CSR) and giving back to the Ghanaian society where it has grown.
- The partnership demonstrated the effectiveness of direct consumer interaction in building stronger brand connections for fast-moving consumer goods (FMCG) brands.
Why This Matters
This article is significant for Ghana as it showcases the growing trend of Corporate Social Responsibility (CSR) and experiential marketing within the country's business landscape. Such initiatives not only foster community engagement and provide direct benefits to citizens but also represent evolving strategies for brand building and consumer loyalty, contributing to a more dynamic and socially conscious market.
Read Full Article
View original sourceRelated Articles
October 29, 2026
Asene farmers demand compensation for farms destroyed by Accra-Kumasi expressway
- Over 200 farmers at Akyem Asene in the Eastern Region are appealing to the government for adequate compensation for farms destroyed for the new Accra-Kumasi expressway.
- Affected properties include cocoa, food crop, and oil palm farms, which were their main sources of livelihood.
- The farmers staged a demonstration, detailing economic hardships, including difficulty meeting daily needs and paying school fees, since their farms were destroyed over eight months ago.
- Leaders highlighted significant financial losses, with one farmer, Da Costa Asamoah, losing an estimated GH¢40,000 annual income from his 8-acre cocoa farm.
- The Ghana Highway Authority (GHA) confirmed that some farms have not yet been measured, explaining the delay by an increase in the expressway's width from 120 metres to 150 metres, affecting additional farmers.
October 29, 2026
NAIMOS begins community engagements in galamsey-prone areas
- The National Anti-Illegal Mining Operations Secretariat (NAIMOS) has launched community engagements in galamsey-prone areas.
- The initiative aims to strengthen collaboration, build public confidence, address local concerns, and improve intelligence sharing.
- Engagements will involve traditional authorities, local government officials, and opinion leaders to tackle environmental and livelihood challenges.
- This strategy complements existing enforcement operations rather than replacing them, as part of a broader coordinated effort.
- The program aligns with the Minister for Lands and Natural Resources' strategy and President John Dramani Mahama's vision to intensify the fight against illegal mining.
October 29, 2026
‘We tend to be open-minded and liberal, but that’s not how we’ve lived so far’ – Kufuor
- Former President Kufuor advocates for a Ghana where individual enterprise thrives, supported by strong leadership and inclusive governance.
- He emphasizes leveraging Ghana's natural resources and human talent, cautioning against stifling initiative with excessive taxation.
- Kufuor envisions a state framework that empowers the private sector to mature, attract investment, and allow citizens to build legitimate wealth.
- His vision balances private enterprise with robust social protection, calling for quality education, healthcare, and a safety net against poverty.
- He highlights Ghana's potential through its mineral resources (gold, lithium, bauxite, manganese) and the character of its people to achieve shared prosperity.


