Ghana IntelBrief
Back to Latest Briefings
Mary Achiaa Asumedu Wins GHS100,000 Grand Prize in Camel Treasure Hunt 2 Promo
March 19, 2026
AI-Enhanced

Mary Achiaa Asumedu Wins GHS100,000 Grand Prize in Camel Treasure Hunt 2 Promo

Money
Opportunity
Growth

Key Points

  • Mary Achiaa Asumedu, a 22-year-old Early Childhood Educator, won the GHS100,000 grand prize in the Camel Treasure Hunt 2 Promo.
  • The nationwide promotion, by PZ Cussons Ghana, ran from November 2025 to February 2026, attracting over 436,000 entries.
  • The campaign rewarded numerous participants with weekly GHS1,000 cash prizes, GHS5,000 shopping sprees, and over 200,000 instant airtime rewards.
  • The promotion aimed to create meaningful consumer moments, deliver value, strengthen trade partnerships, and reinforce Camel's leadership in antiseptic liquids.
  • It was conducted under the supervision of the National Lottery Authority to ensure transparency and fairness.

Why This Matters

This article is significant for Ghana as it showcases the vibrancy of its consumer market and the strategic marketing efforts by major brands like PZ Cussons Ghana. It highlights how companies engage the populace through promotions, driving consumer spending and strengthening brand loyalty and market presence. The involvement of the National Lottery Authority also underscores regulatory oversight in large-scale consumer campaigns in the country.

Read Full Article

View original source

Related Articles

Abu Trica rushed to Police Hospital as lawyer raises concerns over access to client

July 8, 2026

Abu Trica rushed to Police Hospital as lawyer raises concerns over access to client
  • Frederick Kumi (Abu Trica) has been rushed to the Police Hospital, according to his lawyer, Oliver Barker-Vormawor.
  • His legal team has been denied access to him for over a week, and they are unaware of his current detention location, with Interpol denying custody.
  • Barker-Vormawor plans to file a habeas corpus application if authorities continue to deny Abu Trica his right to legal representation.
  • The lawyer criticized the treatment of Ghanaian citizens in cases involving foreign law enforcement agencies, likening it to treating them as 'animals'.
  • Abu Trica faces extradition to the United States over an alleged $8 million romance scam and wire fraud scheme.
Read full briefing

GRA gives Electrochem seven days to settle GH¢6.8m tax debt or face sanctions

July 8, 2026

GRA gives Electrochem seven days to settle GH¢6.8m tax debt or face sanctions
  • The Ghana Revenue Authority (GRA) has issued a seven-day ultimatum to Electrochem Ghana Limited to settle an outstanding tax liability of GH¢6.8 million.
  • As an enforcement measure, GRA officers sealed off the company's administration block at Ada on July 8.
  • The tax arrears date back to 2021, initially totaling GH¢8.8 million with interest, though a GH¢200,000 payment was made by the company.
  • The GRA chose not to fully shut down operations to allow the company to continue working and raise funds for the remaining balance.
  • This action is part of the GRA's intensified enforcement drive to improve revenue mobilization and meet its annual collection targets.
Read full briefing

Akandoh mourns Sefwi Sayerano shooting victims, calls for justice

July 8, 2026

Akandoh mourns Sefwi Sayerano shooting victims, calls for justice
  • Health Minister and Juaboso MP, Kwabena Mintah Akandoh, expressed condolences for a fatal shooting incident in Sefwi Sayerano.
  • The incident, which occurred during a police attempt to arrest a suspected drug peddler, resulted in three deaths and two injuries.
  • A confrontation between police officers from the Sefwi Wiawso Divisional Police Command and residents led to the shootings.
  • Mr. Akandoh called for justice and adherence to legal processes, urging that the law take its course.
  • He also criticized minority MPs for allegedly politicizing the tragic event.
Read full briefing