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Esther Cobbah urges women founders to make trust and excellence their competitive edge
March 1, 2026
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Esther Cobbah urges women founders to make trust and excellence their competitive edge

Money
Opportunity
Growth

Key Points

  • Esther A. N. Cobbah, CEO of Stratcomm Africa, advised nearly 200 female entrepreneurs at the Africa Women’s Entrepreneurship & Business Innovation Programme 2026 in Accra.
  • She stressed the importance of building brand presence, trust, credibility, relevance, and excellence as foundations for sustainable business success.
  • Cobbah urged participants to understand market needs, build trust through ethical conduct and sustained excellence, and invest in crisis preparedness.
  • She advocated for steady growth, strong systems, capable teams, continuous learning, and disciplined leadership, encouraging founders to build institutions that outlive them.
  • The Stratcomm Africa CEO paid tribute to the late Barbara Sika Baeta of Flair Catering as an inspiration for projecting Ghanaian cuisine internationally through excellence and brand trust.

Why This Matters

This initiative is significant for Ghana as it empowers a crucial demographic – female entrepreneurs – with practical strategies for building resilient and successful businesses. The advice from a seasoned Ghanaian business leader like Esther Cobbah can foster job creation, stimulate local economic growth, and enhance the international reputation of Ghanaian enterprises.

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