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September 18, 2026
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Young entrepreneurs urged to use digital platforms to cut business start-up costs
Money
Opportunity
Growth
Key Points
- Young entrepreneurs in Ghana are urged to utilize digital platforms and social commerce to start and grow businesses with reduced costs.
- This advice was given by Paul Elikem Dovi, Regional Consultant for Ignite Social Enterprise Limited, at the UPSA 1000 and Ghana Entrepreneurship Conference 2026.
- Dovi emphasized that the digital era offers low start-up costs, minimizing the need for large bank facilities or physical infrastructure.
- He encouraged exploring social e-commerce, digital retail, and relationship-driven direct selling, stressing that character and problem-solving are key to sustainable success.
- Ignite Social Enterprise, established in January 2026, facilitates business ownership by connecting micro-entrepreneurs with wellness and lifestyle products through a social e-commerce model.
Why This Matters
This initiative is crucial for Ghana as it addresses youth unemployment and high start-up barriers by promoting accessible digital entrepreneurship. Empowering young Ghanaians to leverage technology for business fosters innovation, creates job opportunities, and contributes to inclusive economic growth. It also helps integrate Ghana's economy further into the global digital landscape.
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