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Drive MSME Africa workshop equips entrepreneurs with practical business skills
March 19, 2026
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Drive MSME Africa workshop equips entrepreneurs with practical business skills

Opportunity
Growth

Key Points

  • The maiden Drive MSME Africa workshop was held on March 13-14, 2026, to equip Ghanaian micro, small and medium enterprises (MSMEs).
  • The training focused on practical skills including sustainability, leadership, governance, finance, and branding.
  • Worship Joshua Frimpong, Executive Director of Eco-Africa Network, emphasized the importance of clear communication and authentic storytelling for business growth.
  • MSMEs were encouraged to invest in continuous learning and structured systems to support long-term development.
  • The initiative, supported by various partners, aims to continue providing knowledge and networks to help entrepreneurs build resilient and sustainable businesses.

Why This Matters

This initiative is significant for Ghana as MSMEs form the backbone of the economy, contributing substantially to employment and GDP. By enhancing their skills in critical areas like sustainability, finance, and branding, the workshop directly strengthens their resilience and capacity for growth. This ultimately contributes to national economic development, job creation, and the professionalization of a vital sector.

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