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July 25, 2026
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Leila Djansi questions NFA’s appeal for Film Fund donations
Money
Policy
Opportunity
Growth
Key Points
- Ghanaian-American filmmaker Leila Djansi criticizes the National Film Authority's (NFA) appeal for public donations to the Ghana Film Fund.
- Djansi argues that the Film Fund should be an investment generator, not a charity, and that sustainable industry structures must be established before seeking public support.
- She rejects YouTube as a long-term economic solution and advises against modeling Ghana's film industry on Nigeria's due to differing market realities.
- Djansi proposes using the Film Fund to attract international productions through competitive tax incentives and grants tied to minimum spending thresholds.
- This strategy, she explains, would generate significant economic activity, allowing government reinvestment and fostering a sustainable cycle of growth for the industry.
Why This Matters
This article is significant for Ghana as it addresses a crucial debate on the strategic development of its film industry. Leila Djansi's critique and proposed solutions advocate for a shift from a donation-based model to one focused on sustainable investment, policy incentives, and tailored market strategies. Implementing such approaches could unlock significant economic growth, create jobs, attract foreign investment, and elevate Ghana's cultural influence on the global stage.
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