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March 15, 2026
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Joeboy explains why it’s now more difficult for new artistes to go mainstream
Money
Opportunity
Growth
Key Points
- Popular Nigerian singer Joeboy states that breaking into the mainstream music industry is significantly harder now than before.
- He expresses concern for new, talented artists struggling to gain traction in the current climate.
- Joeboy explains that success now demands artists to be social media-savvy and act as influencers.
- In contrast, previously, good music, strong branding, and effective marketing were sufficient for artists to succeed.
- The singer advises up-and-coming artists to actively use social media platforms like TikTok for music promotion.
Why This Matters
While the article features a Nigerian artist, the evolving landscape of the music industry, particularly the increasing reliance on social media and influencer status, directly impacts Ghanaian artists. Ghanaian musicians operate within a similar regional market and must adapt to these trends to gain visibility, secure opportunities, and achieve commercial success, making Joeboy's observations highly relevant for Ghana's creative sector.
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