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February 26, 2026
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Loyal customer wins Dubai trip in MTN and Emirates campaign
Money
Opportunity
Growth
Key Points
- MTN Ghana and Emirates Airlines jointly crowned Mr. Kwame Kwakye as their Top Customer of the Year.
- Mr. Kwakye, a long-time customer of both, won a fully sponsored return ticket to Dubai as part of the MTN-Emirates Close User Group Offer (CUGO) promotion.
- The promotion is part of MTN's strategy to become a lifestyle enabler, offering up to 12% discounts on Emirates tickets and enhanced international roaming services.
- MTN plans to reward more loyal customers through this partnership, encouraging subscribers to use the Emirates CUGO platform for exclusive benefits.
- The partnership, launched in 2014, aims to deliver added value to customers beyond traditional telecom services and contribute to tourism growth and international connectivity.
Why This Matters
This article highlights a successful, long-standing private sector partnership in Ghana that directly benefits consumers through enhanced travel opportunities and discounts. It showcases how major companies are innovating to retain customer loyalty and provide value-added services, which can stimulate international travel and potentially boost tourism and business engagement for Ghanaians. Such initiatives contribute to a more competitive and consumer-centric market environment.
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