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March 14, 2026
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World Cup 2026: Litina Travels positions Ghanaian Businesses for global opportunity with Business Expo
Money
Policy
Opportunity
Growth
Key Points
- President Mahama emphasized the 2026 FIFA World Cup as a significant opportunity for Ghana's national branding and economic growth beyond just sports.
- Litina Travel and Tour has launched the “Litina 2-in-1 Experience” to capitalize on the World Cup for Ghanaian commerce.
- The initiative includes the “Made in Ghana: FIFA World Cup 2026 Expo,” a two-day exhibition in the United States aimed at connecting Ghanaian brands with global consumers and investors.
- The expo seeks to streamline the export process for Ghanaian businesses, allowing them to showcase diverse products from processed foods and textiles to real estate services.
- Participating companies will gain exhibition space, direct access to diaspora and international buyers, brand visibility, structured networking, and a comprehensive travel package.
Why This Matters
This initiative is significant for Ghana as it strategically leverages a major global event (FIFA World Cup) to promote "Made in Ghana" products and services on an international stage. It offers a direct pathway for Ghanaian businesses, especially SMEs, to access global markets, attract investment, and boost national branding, thereby diversifying the economy beyond traditional sectors and sports.
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