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March 19, 2026
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Akwaboah’s ‘same same’ – A song for global unity, created with artistic excellence
Money
Opportunity
Growth
Key Points
- Ghanaian highlife artist Akwaboah is set to release a new theme song, “Same Same,” for the FIFA World Cup 2026.
- The song is an anthem centered on unity, equality, and the universal language of football, emphasizing shared human identity.
- "Same Same" fuses rich highlife rhythms with a globally resonant message, aiming to bring people together across borders.
- It will be available on all major digital streaming platforms worldwide from March 20, 2026.
- This marks Akwaboah’s second contribution to the World Cup musical legacy, following his internationally recognized “Bring Back the Love” for FIFA World Cup 2022.
Why This Matters
This article highlights a Ghanaian artist achieving significant global recognition by contributing to a massive international event like the FIFA World Cup. It showcases Ghanaian highlife music and culture to a worldwide audience, enhancing Ghana's cultural soft power and potentially stimulating interest in Ghanaian arts and tourism. Such international exposure can inspire local talent and demonstrate the global reach of Ghanaian creative industries.
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