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Do Ghana to launch The Great Ghana Day Out on World Tourism Day
September 25, 2026
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Do Ghana to launch The Great Ghana Day Out on World Tourism Day

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Opportunity
Growth

Key Points

  • The "Do Ghana" domestic tourism movement, led by WangoWango with Joy FM/Joy Prime, will launch "The Great Ghana Day Out" on World Tourism Day, September 27, 2026.
  • This initiative encourages Ghanaians to explore and rediscover their country's diverse places, people, food, landscapes, and culture.
  • It marks the beginning of a year-long program running through Ghana's 70th Independence anniversary in 2027.
  • The flagship "ODUM: The Story of Ghana" program will offer immersive, curated journeys connecting tourism, agriculture, food, culture, and enterprise.
  • The program culminates in 2027 with five "Go Ghana" road journeys, exploring Ghana's inherited landscapes, history, and national story through travel and accompanying road films.

Why This Matters

This initiative is significant for Ghana as it aims to bolster domestic tourism, which can directly stimulate local economies, create jobs, and support small and medium-sized enterprises across the country. By encouraging Ghanaians to explore their own nation, it also fosters national pride, cultural understanding, and strengthens community connections.

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